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The IBM Garage approach to digital transformation at Frito-Lay was successful because of the synergy between the two IBM Garage tracks: innovation and transformation. A dashboard shows historical data, predictive analytics and even a "snack score" that indicates how likely customers are to love a product. Kevin Buehler, the company's Senior Director, Snacks to You, says: "It's not like there's a start and stop to this transformation. Modernized tools make for better experiences. Retail stores weekly. On an average day, Sam climbs into his delivery truck hours before sunrise and drives near and far to deliver, merchandise and sell snacks to large format retailers, convenience stores and neighborhood bodegas. Its brand portfolio includes Lay's, Ruffles, Doritos, Tostitos, Fritos, Cheetos and Sunchips. Insight into each pain point's ROI informed Frito-Lay's decision about how to prioritize development. Salty Snacks outperform, and with the right assortment and equipment, you can grow sales by 50%+! Getting the right product to the right place at the right time is a formidable job. They learned how employees were truly using the tools and documented pain points that the new technology would need to solve.
To optimize productivity across its systems and better service retailers of all sizes, Frito-Lay worked to centralize and modernize its tools with Salesforce. Working from this backlog of experiences, the innovation team would come up with ideas to solve the problem, bound by no restrictions, seeking the best technology for the need. Last month, the multinational snack and beverage giant reported an earnings bump of 10%, in part because snack lovers loaded up on Pepsi and Frito-Lay products as they were preparing to hunker down for the long haul. The team ranked and mapped every pain point to ensure that the transformation backlog was prioritized based on user and business value. Snacks to You has 30, 000 active customers and is growing, with the platform being utilized to flex and adapt to shifts in demand. Frito-Lay's brands create smiles with every bite. Here are the details: -: A meal-kit kind of site where "consumers can order specialized bundles containing PepsiCo's top-selling products from brands like Quaker, Gatorade, SunChips and Tropicana, within categories such as 'Rise & Shine, ' 'Snacking, ' and 'Workout & Recovery.
We'll let you be the judge. The enterprise has 69, 000 employees, of which 25, 000 are frontline sales employees like Sam who service more than 300, 000 retail stores weekly to replenish inventory, arrange displays and rotate stock to ensure freshness. Sam is a frontline sales rep for Frito-Lay North America, the USD 18 billion convenient foods division of PepsiCo, Inc, known for iconic brands such as Cheetos, Doritos and Lay's potato chips. Lay's Classic potato chips are simple yet delicious, with only three ingredients: potatoes, oil and salt. E-commerce solution has. These were aspirational visions of user experiences that threaded through every aspect of the project. Frito-Lay wanted a set of mobile-responsive tools for its employees and customers to engage with that would reflect this simplicity. Based in Plano, Texas, Frito-Lay External Link is a US subsidiary of PepsiCo Americas Foods and one of the largest manufacturers and marketers of snack foods.
How a snack empire stays fresh. Frito-Lay and IBM co-created two solutions built on the Salesforce platform. Frito-Lay's transformation is just beginning. Your client / account manager will be in touch shortly to assist in providing more information. Explore Frito-Lay's portfolio of salty snacks and get in-touch to take your assortment to the next level. With innovation built into its fabric, Frito-Lay is committed to constantly evolving its business to delight consumers. Managers and employees can also access timesheets, make vacation requests and provide in-the-moment schedule adjustments.
PepsiCo says most items purchased on its new websites should arrive within two business days. Geotagging automatically checks delivery drivers in and out of stores and can calculate mileage and recommend more efficient delivery routes. Moreover, consumers are increasingly demanding a mix of their old favorites intermingled with new, unique flavors. The result was a beautiful user experience with clean architecture behind it. Once validated with a working minimum viable product (MVP), the transformation squads would use scaled agile practices to quickly build, test and deploy the solution that best met users' needs.
Many consumers who have discovered the convenience of online grocery shopping during the pandemic will presumably keep shopping online even when it's over. Sales Hub provides Frito-Lay with real-time visibility into key operational and stocking metrics to drive field productivity and scheduling efficiencies. IBM Garage is built for moving faster, working smarter and innovating in a way that lets you disrupt disruption. The e-commerce platform helps customers simplify their ordering and delivery process while providing them with more expansive product offerings. To ensure user adoption, the company engaged the user-focused experts from IBM® Consulting and IBM's Salesforce practice, to expand its e-commerce strategy and create a new solution to streamline frontline employees' workflows. Talk to an IBM Garage expert. With four of the top better-for-you brands in the market, Frito-Lay is here to help you grow incremental sales. To maintain its momentum and commitment to innovation, Frito-Lay has expanded the IBM Garage Methodology across the Frito-Lay organization. Whether you're looking to learn more about a long-time favorite or interested in trying something new, Frito-Lay has just the snack for you and your customers. Now, as lockdowns stretch into their third month for many Americans—and consumer habits signal what could be a permanent shift toward online shopping—PepsiCo wants in on the act. Customers and growing. Thank you for your interest in learning more about Frito-Lay Display Products + Salty Snacks. Retailers experience fewer out-of-stock scenarios and expensive rush shipments, and they are able to choose new products to feature in their stores.
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