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It is a similar strategy to TruMoo, Dean's chocolate milk brand that was launched nationwide in 2011 and 2012. Whole milk gallon is conveniently sized for families. Dean Foods operates 68 manufacturing facilities in 32 states with distribution capabilities in 50 states. Dean's Dairy Pure Light Cream. "Of the thousands of food and beverage products launched that have already entered the market this year, only 10 of the most powerful market entries are selected for this prestigious honor.
Dean's Dairy Pure® Whole Milk. The LAND O LAKES brand is owned by Land O'Lakes, Inc. and is used by license. "We give you one brand to run, one UPC code to run, and you can now partner with other categories, " said Scozzafava. DairyPure used on lactose-free and school milk products.
He would only reveal the ad spend is in the seven figures. Vitamin D has never been more delicious. DairyPure is available now in dairy cases at grocery stores nationwide in whole, 2% reduced fat, 1% low fat and skim/fat free milks in gallons, half gallons and quarts. Grade A. Pasteurized. "At launch we knew DairyPure would be a powerful brand, and this recognition reinforces that consumers appreciate the benefits of the only milk backed by our exclusive Five-Point Purity Promise that is delivered fresh from their local dairy, " said Greg Schwarz, Vice President of Marketing, Dean Foods. DairyPure's exclusive Five-Point Purity Promise includes: - No artificial growth hormones*.
That makes the brand easier to administer and allows retail customers to run their own national ads, Schwarz said. Net weight: 1 Gallon. Vitamin A & D. 37% less fat than regular milk. Origin: Made in the USA or Imported. "More to come, we're very excited. In an interview with Dairy Foods, Dean VP of Marketing Greg Schwarz said DairyPure is the first nationally branded fresh white milk product. Virtual Cooking Classes.
They are primarily produced from mammals such as cattle, water buffaloes, goats, sheep, camels and humans. As you trusted dairy, we're passionate about providing quality dairy products. Weekly Ad Page View. Another benefit to owning a national brand is that it opens up promotional opportunities with marketers of products in adjacent categories, like breakfast cereals and cookies, Schwarz said. Your shopping cart is empty! The company thinks having one national brand is a win for grocery stores running ads for milk.
The company first worked with its regional brands to transition to a common label in 2014. Vitamin A & D. Since 1925. Shop your favorites. Backed by our Five Point Purity Promise. Grocery Disclaimer: Content on this site is for reference purposes only. 5: Five Point Purity Promise. He pegged DairyPure as a $2. Dean's® Dairy has been serving up fresh, delicious dairy products since 1925. Our farmers pledge: No artificial growth hormones*. The cow's diet is based on standards in the Food and Drug Administration's Pasteurized Milk Ordinance, Schwarz said. Package Quantity: 1. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Only from cows fed a healthy diet.
View Company Directory. When you see Dean's on the label, you know it's right for your table. And nothing makes our farm families happier than nourishing yours. "IRI's Rising Star analysis has a strong history of providing an early heads-up on the New Product Pacesetters of the year to come, " said Larry Levin, Executive Vice President, IRI. According to IRI, there are around 12, 000 new brands launched every year. The national commercial centers around a group of teenage talking cows and combines humor with a message about health and quality. The company has done similar co-branding in the past when it created TruMoo chocolate milk. Get Recall Alerts from the US, CA, UK & AU. DairyPure milk contains no artificial growth hormones and is continually quality tested to ensure consumers enjoy fresh, local milk at every occasion.
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