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Frito-Lay wanted a set of mobile-responsive tools for its employees and customers to engage with that would reflect this simplicity. Taking it a step further, the team of experts across IBM Garage and IBM iX® was able to calculate the financial impact of solving each pain point. The mobile app also provides helpful stocking instructions and planograms so that employees can make real-time adjustments to product inventory. All things considered, the early days of the COVID-19 pandemic were relatively kind to PepsiCo. Frito-Lay's permissible snacking portfolio gives you the great taste you've come to love with Frito-Lay snacks and choices you can feel good about. Here are the details: -: A meal-kit kind of site where "consumers can order specialized bundles containing PepsiCo's top-selling products from brands like Quaker, Gatorade, SunChips and Tropicana, within categories such as 'Rise & Shine, ' 'Snacking, ' and 'Workout & Recovery. The move makes sense for PepsiCo, especially when you consider the real possibility that Americans' buying patterns could be changing forever. Retail stores weekly. The IBM Garage approach to digital transformation at Frito-Lay was successful because of the synergy between the two IBM Garage tracks: innovation and transformation. Built on the Salesforce Commerce Cloud, Snacks to You allows smaller businesses such as bodegas and food trucks to order Frito-Lay snacks online. Kevin Buehler, the company's Senior Director, Snacks to You, says: "It's not like there's a start and stop to this transformation.
To maintain its momentum and commitment to innovation, Frito-Lay has expanded the IBM Garage Methodology across the Frito-Lay organization. Snacks to You is an advanced e-commerce solution, and Sales Hub streamlines frontline-employee delivery routes and provides drivers and managers with an efficient mobile app to improve performance and visibility. Salesforce Field Service Lightning ensures routes are appropriately serviced and creates a fluid communication channel between the frontline and dispatch, giving drivers and merchandisers the ability to quickly adapt and redirect resources when issues arise. PepsiCo says most items purchased on its new websites should arrive within two business days. It's not like there's a start and stop to this transformation.
With four of the top better-for-you brands in the market, Frito-Lay is here to help you grow incremental sales. On an average day, Sam climbs into his delivery truck hours before sunrise and drives near and far to deliver, merchandise and sell snacks to large format retailers, convenience stores and neighborhood bodegas. The company today launched two new direct-to-consumer websites where customers can purchase food and snack items from its stable of brands. Annually, Frito-Lay uses enough potatoes, if stacked end to end, to reach the moon and back.
IBM Garage is built for moving faster, working smarter and innovating in a way that lets you disrupt disruption. But the company withdrew its guidance for 2020, conceding that the coronavirus crisis and its economic fallout will create marketplace disruptions that will be impossible to predict. They learned how employees were truly using the tools and documented pain points that the new technology would need to solve. Geotagging automatically checks delivery drivers in and out of stores and can calculate mileage and recommend more efficient delivery routes. Customers and growing. Based in Plano, Texas, Frito-Lay External Link is a US subsidiary of PepsiCo Americas Foods and one of the largest manufacturers and marketers of snack foods. Frito-Lay is now positioned to fully function in a virtual environment and quickly adapt to challenges that arise. Frontline sales employees service. Explore Frito-Lay's portfolio of salty snacks and get in-touch to take your assortment to the next level. Long-time favorites never fail to delight! Your client / account manager will be in touch shortly to assist in providing more information.
IBM designers participated in immersive ride-alongs with Frito-Lay's frontline employees (like Sam) and spent time interviewing managers and shadowing merchandisers. We're on this journey and will continue as we evolve with our workforce. They offer products in a variety of flavors and sizes to meet your specific needs. Once validated with a working minimum viable product (MVP), the transformation squads would use scaled agile practices to quickly build, test and deploy the solution that best met users' needs. Choosing to lead with a human-focused design approach, the IBM Garage™, team conducted nearly 1, 500 hours of user research and created roughly 40 personas.
The enterprise has 69, 000 employees, of which 25, 000 are frontline sales employees like Sam who service more than 300, 000 retail stores weekly to replenish inventory, arrange displays and rotate stock to ensure freshness. These tracks created the framework for researching and testing solutions across the business when solving for pain points from either the employee or customer perspective. IBM Garage has helped fuel Frito-Lay's transformation with meaningful innovation. Frito-Lay has annual revenues of approximately USD 18 billion and employs roughly 69, 000 people. Many consumers who have discovered the convenience of online grocery shopping during the pandemic will presumably keep shopping online even when it's over. The result was a beautiful user experience with clean architecture behind it. By tracking delivery status and timing, the app can alert employees to delays and therefore reduce downtime and waiting. Frito-Lay and IBM co-created two solutions built on the Salesforce platform. In part, the process is complex because of the sheer volume of business that Frito-Lay operates. Sam is a frontline sales rep for Frito-Lay North America, the USD 18 billion convenient foods division of PepsiCo, Inc, known for iconic brands such as Cheetos, Doritos and Lay's potato chips. Whether or not the world really needs faster access to chips and dips while they're stuck at home with nothing to do is a separate discussion. Sales Hub provides Frito-Lay with real-time visibility into key operational and stocking metrics to drive field productivity and scheduling efficiencies.
Managers and employees can also access timesheets, make vacation requests and provide in-the-moment schedule adjustments. Salty Snacks outperform, and with the right assortment and equipment, you can grow sales by 50%+! The platform can also predict when retailers' inventory is low and recommend curated assortments. Long before hungry consumers rip into a bag of chips, an intricate process unfolds. About Frito-Lay North America. We'll let you be the judge. Sales Hub, powered by Salesforce Service Cloud, unites the back office with the frontline, providing a seamless mobile experience for employees. Retailers experience fewer out-of-stock scenarios and expensive rush shipments, and they are able to choose new products to feature in their stores. Working from this backlog of experiences, the innovation team would come up with ideas to solve the problem, bound by no restrictions, seeking the best technology for the need. Moreover, consumers are increasingly demanding a mix of their old favorites intermingled with new, unique flavors. Modernized tools make for better experiences. Frito-Lay's transformation is just beginning.
The app is fully integrated with Frito-Lay's proprietary snacking insight AI engine, which means that it can use data-driven insights to make ordering suggestions based on seasonal preferences, regional trends and current events such as the Super Bowl. Its brand portfolio includes Lay's, Ruffles, Doritos, Tostitos, Fritos, Cheetos and Sunchips. Sales Hub has been such a success that Frito-Lay is working with IBM to transfer its electronic handheld device functions — ordering, invoicing and warehouse management — into the app. To optimize productivity across its systems and better service retailers of all sizes, Frito-Lay worked to centralize and modernize its tools with Salesforce. Getting the right product to the right place at the right time is a formidable job. To align innovation and transformation efforts and make sure everyone was working toward a common vision, the teams established "Golden Threads. " To ensure user adoption, the company engaged the user-focused experts from IBM® Consulting and IBM's Salesforce practice, to expand its e-commerce strategy and create a new solution to streamline frontline employees' workflows. These were aspirational visions of user experiences that threaded through every aspect of the project.
Insight into each pain point's ROI informed Frito-Lay's decision about how to prioritize development. The e-commerce platform helps customers simplify their ordering and delivery process while providing them with more expansive product offerings.
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