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I'm sure we're going to get that. I said honey I just kicked shit out of this song. Yeah, ain't it right? They're like, it looked like a Liquid Death ad, but the thing is, people are walking around with water bottles all the time.
So we take all of that and replace it with infinitely recyclable aluminum cans that can be turned back and recycled. We got along really well and he was the twist that I really wanted to put in this record. Is there a possibility of a Hardline 3? And we continued to make the one of the first truly viral packaged goods. And so that's this disposable content that we can just throw out there quickly and cheaply and see what sticks and see what people like. We crush it in Whole Foods as much as we crush it in 7-Eleven. So I've been very focused on that kind of business mission. Then of course as you know I contacted Neal directly and he was all in favor of doing solos on the record based on him liking the songs. I learned more in five months than I had in years, but I came back to a consultancy agency environment. I was backstage for some of the show and I didn't know about any of it. I just thought it was a great rock song with a great hook to it. It's a real kick in the ass but hey he couldn't have anyway being on the road. And we're like, well, we have Star Wars, so let's just add one. What do you think of it though, really?
Andy Pearson (10:30): And I think it can be about proving out your insights, or again, in that example of testing a creative spark, an idea, I think it's easy to say, and this is what we heard from the beginning, it's like, oh, it's such a niche product. But I came back with a lot of new insights about how we can evolve and do things in a smarter way. I don't have to rely on music to put bread on the table and I'm in a very fortunate place. Andy Pearson (17:57): So this is something that I've kind of started to think about more. And I think that's actually the premise of Liquid Death. Hardline 2 would never be played over here, maybe at college level. We can do it from a consumer standpoint, it's like the demand from the bottom. I saw you guys live and my ears nearly bled because it was so heavy. Add a plot in your language. I want to hear yours first, because I don't know that I have a good answer yet. That's what the song is about. It was written because of that situation.
Even 'Face The Night' was a song that I wrote that we recorded as Hardline 1 and didn't have space for that one either. Andy Pearson (05:04): Yeah, yeah. So the business that you and Joey set up is really happening for you? I'm getting mixed comments on it, but that's cool we had mixed comments on the first record.
And to your point, that's how you bring people along is not to harp on that thing, but we're just making it fun. We all have our marital problems at times and I felt like I was carrying a tank on my shoulders. And maybe that works in a purely TV age, but our competition, I view as creators and everybody else in your feed. I suppose we should do a track by track on the album. Did he just do this original heavy material and then wasn't available for the next stage? But I think the biggest takeaway for me is everything can be done better. This project was definitely the least amount of stress and it was painless. Hey it kicked my arse. I said you know what I feel better.
One of my biggest fears in life because I am an over achiever is that I would not be fulfilled by not doing everything possible with my life. I've had a bit of feedback from the sound bytes on the site, which is a little bit mixed. It was written in the context of somebody else not necessarily my life. I sat back and thought well hey man this is ten years later this is who I am as a songwriter and I took a deep breath and then said you know what he's right. Use the citation below to add these lyrics to your bibliography: Style: MLA Chicago APA. 10:30) Approaching creative through testing, data, and finding unique ways to surprise audiences. And then, oh yeah, also, when you're done drinking your can of Liquid Death, I think there's this kind of cool epiphany moment for a lot of people where you're like, oh, and then I go put it in the recycle bin. I think we'd bring a lot of value to people in general. And from that was able to get a little bit of seed money and got involved with science as a part of our kind of incubator investors. You do, the album is different. Three years, the growth, the trajectories is phenomenal. With the Coppola family and Bobby cut all the drums on that record. So that was the whole concept behind the packaging. Simply a question that I ask myself about why things are the way they are so to speak.
The only one that is original is 'The Gift'. And what I love about data is just get smart about who you're talking about. I just think it adds a new dimension. And I'm like, that's a problem because it just keeps you out of the decision room. And it's because it's all built on humor. You've got one of the best drummers in the business still. I think you guys are doing a lot in house, which is great. So I think going back to your question, it's both from the agency side and from the brand side, I think we have to let humor in more.
So he looked like he had a broken arm and that's why he couldn't do the show. I could safely come out with it and call it Johnny, who the hell cares. So, okay, now we're trying to solve sustainability. But you've got to show up with at least some business understanding and ideas. What if we just made water cool in and of itself? Suggest an edit or add missing content.
It's just, it's like air. And that goes back to the whole original premise, like I said, for Liquid Death is like there's a better way to do every single thing and we can help people unlock that. S and goes west and becomes famous and a girl tries to break up the group. But you said something that I've long championed that I kind of forgot, which is this needs to be fun. And it garnered, I think something like four million views in five months and got more fans on their page than Aquafina in that time and basically had these numbers to take to investors because no one in the right mind would be like, yeah, let me invest in something called Liquid Death with a skull on it.
I wrote this song so long ago. You put together a new lineup; did you put a call to any of the original guys? But the kind of story is Mike was in the punk scene, in the metal scene, skate scene, and got invited back on Warp Tour and was hanging backstage in Warp Tour one day and noticed that all the bands were drinking these cans that looked like Monster energy drinks. I think the internet is a great place to try these theses out and see what happens.
It's just unbelievable and that's just what's on backorder. And so that gave another piece to the puzzle of like, oh, we can talk about health, we can make health cool and we can make sustainability cool by not really just addressing it, just having fun with the idea. We had this little drummer guy and his name was Eric who was such a great kid but sonically he wasn't the greatest drummer but we didn't want to fire the kid we just wanted him to get better. I always wanted to play with live keys but before Joey and Neal used to cover it on their guitars with guitar synth. It's kind of funny how I turned this record into a concept record. Winston Binch (00:31): Talk a little bit about the Liquid Death story. Yeah that song 'Weight' would be a good choice here in America. So no absolutely not. Michael Ross added a nice little dimension didn't he? Andy Pearson (01:00): I mean, Mike, like I said, he was, our founder and CEO was an advertising creative himself. Speaker 2 (00:06): Welcome to Is This Thing On?
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